Fortunately, knowing this, it is possible to engineer compliance. Pulling from both new and often-neglected data, including photographic research and auctions, there are four principles of failure-proofing behavior. Think of them as insurance against the weaknesses of human nature—your weaknesses, my weaknesses, our weaknesses:
Make it conscious.
Make it a game.
Make it competitive.
Make it small and temporary.
— The 4-Hour Body (Timothy Ferriss), Loc. 1311–5