After implausible deniability, Russia’s second propaganda strategy was the proclamation of innocence. The invasion was to be understood not as a stronger country attacking a weaker neighbor at a moment of extreme vulnerability, but as the righteous rebellion of an oppressed people against an overpowering global conspiracy. As Putin said on March 4: “I sometimes get the feeling that across the huge puddle, in America, people sit in a lab and conduct experiments, as if with rats, without actually understanding the consequences of what they are doing.” The war was not taking place; but were it taking place, America was to be blamed; and since America was a superpower, all was permitted in response to its omnipotent malice. If Russia had invaded, which it was somehow both doing and not doing, Russians would be justified in whatever they were doing and not doing.
— The Road to Unfreedom (Timothy Snyder), Loc. 2356–62