Communicate the right things to the right people at the right time
The Nonessentialist leader communicates in code, and as a result people aren’t sure what anything really means. Nonessentialist communication usually is either too general to be actionable or changes so quickly that people are always caught off guard. Essentialist leaders, on the other hand, communicate the right things to the right people at the right time. Essentialist leaders speak succinctly, opting for restraint in their communication to keep the team focused. When they do speak, they are crystal clear. They eschew meaningless jargon, and their message is so consistent it seems almost boring to their ears. In this way, teams are able to pick up the essential through all the trivial noise.
— Essentialism (Greg Mckeown), Loc. 2773–8